Weir The Escondido Rotary Club is honored to present the 2013 Coeur de Cuisine honoree,

George and Cynthia Weir

The year 2013 is an important landmark in Escondido Rotary for two chief reasons. First, it’s the 10th anniversary of the club’s annual Coeur de Cuisine fund-raising culinary gala, that last year raised nearly $100,000 for local charities. More important, though, it’s the year the club has selected as its Coeur de Cuisine honorees, George and Cynthia Weir.

Few people have become as vested in the community as the Weirs. George was born and raised in Escondido, attaining the rank of Eagle Scout and graduating from Escondido High School. Later, he attended San Diego State University and returned to Escondido after graduating in 1979. That was the year he founded George W. Weir Asphalt Construction, Inc. which over the years has paved and repaired so many streets and parking lots that everybody who drives in Escondido is, in effect, using a “Weir-installed product.”

But it’s not the Weir’s business successes that led Escondido Rotary to honor this couple.  Over the past two decades, the Weirs have supported dozens of international and local faith-based charities, including World Vision, Feed the Children, Samaritan’s Purse, the Billy Graham Evangelistic Association, last fall’s WOW JAM/Escondido community outreach event, the Salvation Army, and Hume Lake Camps.

Giving to faith-based organizations does take priority with the Weirs, but their faith also guides them to support many worthwhile community and youth programs. George and Cindy are regular supporters of the Salvation Army and its winter shelter program, Alternatives Women’s Center, as well as programs that serve at-risk and under-served youth through the Palomar Family YMCA, the Boys and Girls Clubs of Greater San Diego and Jabes in Baja California. Their philanthropy extends to the Boy Scouts, and programs such as athletics, band, cheer, grad night and scholarships at the city’s five high schools. They are also founding members and patrons of the California Center for the Arts, Escondido.

But there’s one contribution the Weirs make that is somewhat unique. Three years ago, they began to donate the services of a patch truck and crew, one day a week, to patch potholes in Escondido’s streets.  George estimates his ”Pothole Patrol” repairs between 400 and 500 potholes a year at no cost to the city.

George and Cindy also give an average of 10 hours of week of their time to community organization work.  George is vice president of the Escondido Charter School District board and a long-time member of Escondido Rotary, while Cindy is a member of the California Center for the Arts Women’s Arts Council, the Light & Life Christian School board, and a volunteer in ministries at Emmanuel Faith Community Church.

The Weirs have three sons: Brian, who works for George’s company; Kevin, who is pursuing a doctorate in psychology at Loma Linda University; and Nathan, a senior at Escondido Charter High School.

“We do what we do because we are able,” George said. “Cindy and I realize that we did not get where we are on our own, so it’s our responsibility to give back to the community that has given us so much.”

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